I believe digital design done right is the blending of art & science in perfect harmony to create an experience that is both beautiful and functional.
I have been responsible for the designs of countless projects across many industries over a time span of 10 years in industry while working for some very well known global brands. My role has varied often being the lead or sole designer, or at other times assisting other designers.
I have taken on full rebranding projects, as well as expansion of existing designs, and designing to a set of existing brand guidelines.
I meet today’s mainstream opinion of aesthetic design, by being embedded with the world’s top designers and creative professionals. I’m part of a large network of sharing creative projects which are cross-critiqued by other designers. This leads to an objective method for creating beautiful design in what has traditionally been only a subjective process.
Research-based user experience studies conducted by the world leaders in this field bring a stronger understanding of how real people end up using your designs. By being an avid reader of such studies I’m constantly at the forefront of how people best consume and interact with digital designs.
Designs have an immediate cost: the design itself, a short term cost: the development process, and a long term cost: implementing new designs consistently. When I design I take the whole lifecycle into account to make sure the overall cost of the design is appropriate for you and not just the face-value cost of the initial design.